Having been named as the Apple’s top title for 2011 in the US, developer NimbleBit has revealed its free-to-play smash Tiny Tower now boasts 1 million daily active users on iOS.
The landmark figure was revealed in a tweet by co-founder Ian Marsh, who went on to state said userbase is amassing a total of 10 million play sessions a day.
No tiny total
It doesn’t take a mathematical genius to work out that, on average, that means each Tiny Tower player is starting up the game around ten times every 24 hours.
That’s a more than healthy total for a title not pitched at the kind of casual audience typically attracted to free releases in such large numbers.
Indeed, to put such figures in some context, NaturalMotion recently revealed its first freemium release My Horse had amassed 500,000 DAUs – notching up 2 million play sessions a day in the process – which would be an average of 4 sessions per day.
The news follows the revelation by NimbleBit in December that Tiny Tower has a conversion rate of around five percent, with the average revenue per payer coming in at around $10 from a then DAU rate of 600,000.