Zynga’s Formerly-Secret Defense Against Copycat Accusations

CONFIDENTIAL. PLEASE DO NOT FORWARD

Everyone,

There’s press today about one of our mobile games, Dream Heights, that just launched in Canada and worldwide soon. As we become the Zynga of Mobile and more broadly, as Zynga grows by further innovating on best of breed social mechanics, we should expect the industry to sit up and take notice of our growing portfolio.

I’m proud of the mobile team’s hard work and the industry has taken notice.

For the first time, according to App Data, Words with Friends is the #1 game on Facebook. Scramble with Friends, within 2 weeks of launching, has topped the App Store rankings in multiply categories including top free, top paid and top grossing. Last week, Apple recognized the team’s work by featuring Zynga’s games on the front of the App Store.

The mobile team is gearing up to launch more play across more genres and platforms. I want to congratulate them for working hard to bring great experiences to players around the world.

Google didn’t create the first search engine. Apple didn’t create the first mp3 player or tablet. And, Facebook didn’t create the first social network. But these companies have evolved products and categories in revolutionary ways. They are all internet treasures because they all have specific and broad missions to change the world.

We don’t need to be first to market. We need to be the best in market. There are genres that we’re going to enter because we know our players are interested in them and because we want and need to be where players are. We evolve genres by making games free, social, accessible and highest quality.

With regard to Dream Heights and the tower genre, it’s important to note that this category has existed since 1994 with games like Sim Tower and was more recently popularized in China

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Tags: App Store, Dream Heights, game, IP

This entry was posted on January 31, 2012 at 6:58 pm and is filed under Tiny Tower News. You can follow any responses to this entry through the RSS 2.0 feed.